When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes

نویسندگان

  • Kusum L. Ailawadi
  • Charles Jordan
  • Jie Zhang
  • Aradhna Krishna
  • Michael W. Kruger
  • Rong Guo
  • Debbie Samuels
چکیده

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تاریخ انتشار 2009